Branding & Customization
Most websites waste time reinventing the wheel by developing custom layout systems and content blocks. Sure, it makes the website look different, but not necessarily better.
You don’t recognize The New York Times, Monocle, or Pitchfork by their layout, but by their photography style, typography choices, and editorial voice. The frame is neutral. The brand is in the content.
Neutrino is a perfect digital frame that can be reused for a plethora of projects while allowing each one to look unique.
Essential Branding Elements
Custom Typography
Ghost natively supports custom fonts for headings and body text. Select from the built-in library or use a custom one by injecting Google Fonts or Adobe snippet code.
Logo
One SVG file works everywhere. No multiple versions for different contexts. Scales perfectly from favicon to hero size.
The theme automatically inverts it for contrast across light/dark modes and different backgrounds.
Accent Color
Your brand's signature color applies to links, buttons, CTAs, and other content block elements. Set once in Ghost settings, consistent everywhere.
Branding Through Content
Hero as Brand Canvas
Every page's hero section becomes a branding opportunity. Your images, your colors, your style. The theme just ensures they work technically.
Visual Language Through Content
- Photography style defines perception more than any CSS
- Illustration style creates instant recognition
- Color palette in images reinforces brand without code
- Writing voice distinguishes you from competitors using identical themes
The Outro Statement
The footer's pre-CTA section gives you space for brand expression. A tagline, mission statement, or call-to-action that appears site-wide. This is where personality lives beyond individual posts.
