Product Showcase
Product companies need more than a store – they need a platform for storytelling, education, and community building. Neutrino gives you a professional content hub that matches your product's quality without months of development.
Your Shopify handles transactions. Neutrino handles everything else: the story, the mission, the updates, the community.
Hero Products, Hero Content
Visual-First Presentation
The Full Screen Hero Cover lets each product story start with impact. Launch campaigns with video heroes that autoplay. Feature lifestyle photography at any aspect ratio. Your product shots don't need cropping – portrait, landscape, square all work perfectly.
Dynamic title sizing means product names get the treatment they deserve. "Chair" scales up dramatically. "Sustainable Bamboo Standing Desk with Adjustable Height" scales down elegantly.
Brand Consistency
Branding & Customization ensures your content platform matches your product packaging. Use your exact brand colors, your chosen typefaces. Upload your logo once as SVG – it adapts to any background automatically.
The Modes & Contrast system is perfect for products with both light and dark variants. Show white products on dark backgrounds, black products on light. The navigation adapts. The content stays readable.
Content That Converts
Strategic CTAs
Engagement Tools put conversion opportunities everywhere without being pushy:
- Navigation CTA button for "Shop Now" always visible
- Pre-footer section for newsletter signups
- Author bylines that link to founder story
- Custom landing pages for campaigns
Product Updates & Launches
Use Ghost's native blocks to showcase:
- Product cards for feature highlights
- Toggle blocks for FAQs
- Gallery blocks for lifestyle shots
- Video blocks for demos
- Signup cards for launch notifications
All styled perfectly with Ghost 5.0 Compatibility.
Building Community
Content Strategy
Behind-the-scenes: Photo essays showing production process
Tutorials: How-to content using your products
Customer stories: Case studies with real usage
Company updates: Transparency builds trust
Educational content: Become the authority in your space
Member Engagement
Memberships & Monetization features enable:
- VIP early access to new products
- Exclusive content for customers
- Email newsletters for product drops
- Member-only educational content
Technical Excellence
Performance Matters
The Layout System ensures fast loading across all devices. No bloated page builders. No render-blocking scripts. Your content loads instantly, keeping potential customers engaged.
SEO-Optimized
Clean semantic markup. Proper heading hierarchy. Fast load times. Mobile-first responsive design. Everything Google wants for ranking your product content.
Real Implementation
Sustainable fashion brand: Hero videos showing materials. Blog about ethical manufacturing. Member newsletter for drops.
Furniture company: Gallery layouts for room shots. Toggle blocks for dimensions/specs. Tutorial content for assembly.
Food products: Recipe content with your ingredients. Behind-scenes of sourcing. Newsletter for seasonal items.
Tech gadgets: Tutorial posts with code blocks. Changelog for firmware updates. Community discussions in comments.
Configuration
- Main site: yourbrand.com (Neutrino + Ghost)
- Store: shop.yourbrand.com (Shopify/WooCommerce)
- Connection: Navigation links to store, store links back to content
The Navigation Options handle this seamlessly. Internal links to content show →. External links to your store show ↗. Users always know where they're going.
Why Not WordPress?
No plugin conflicts. No security nightmares. No maintenance overhead. No fighting with page builders. Just write about your products and publish.
Launch Timeline
- Hour 1: Install Neutrino, add branding
- Hour 2: Create about page, product story
- Hour 3: Set up newsletter, write first post
- Day 1: Complete site live with content
Your products deserve better than a generic template. Give them a content platform that matches their quality.
